Ways to Transform your Marketing for TOP Conversion.

Often we are hired by organizations to improve marketing conversion rates. What this sounds like on the side of the business when they call is something like this: "We have had a goal in place to reach for business success and have trouble hitting it and hitting in routinely." Or sometimes they say " We seem to have a good flow into the business but we are not sure what converts to a purchase and what doesn't or why they go one way or the other." If this sounds familiar, this information might be beneficial. 
  

Let's break down ways you can help learn more about your conversion rates and how to help improve them. 

Clearly Define your Target Audience
You need to have a clear understanding of your target audience to develop messaging and campaigns that speak to their needs and wants. This will help you create more effective targeted campaigns. Ways to help you learn more about your consumers could be through surveys, outbound call campaigns, and/or a market analysis of your purchase history trends. 
 

Focus on your Unique Selling Proposition (USP)
Your USP is what sets you apart from your competitors. It should be clearly communicated in your messaging and should highlight why your product or service is better than others in the market. It's important that everyone in your organization is crystal clear about your USP and talks it up often. This is what you are known for and the more potent and clear this message is, the more trust your purchases have in your expertise. 
 

Optimize your Website
 Your website should be user-friendly, visually appealing, and easy to navigate. Ensure that your website loads quickly has clear call-to-actions (CTAs), and is optimized for mobile devices. Ensure that your digital presence delivers an exceptional user experience and leverages technology to your advantage. Bad technology can do more damage than not having it at all. 
 

Utilize Social Proof
 Social proof is a powerful way to increase conversions. This can include testimonials, case studies, and reviews from satisfied customers. Including social proof on your website and in your marketing materials can help build trust with potential customers.

Offer Incentives
Offering incentives such as discounts, free trials, or free shipping can help encourage potential customers to take action and make a purchase. Medical clinics that offer free webinars convert patients more efficiently and cost-effectively than those that do not. Consider targeting your incentives based on consumer interests within your leads database. 
 

Use Targeted Ads
Utilize targeted ads to reach potential customers who are most likely to be interested in your product or service. This can help increase the effectiveness of your marketing campaigns. Geofencing is incredibly effective for brick-and-mortar businesses. Otherwise, target by interest and shopping trends similar to your brand. 
 

A/B Test
A/B testing involves creating two different versions of a campaign or landing page and testing them to see which one performs better. This can help you optimize your campaigns and improve your conversion rates over time. This is incredibly effective for a new offer, new acquisition, or product. Remember to infuse your brand with diversity. 
 

Increasing conversions is an ongoing process that requires continuous testing and optimization. Make it a priority to always be improving. If your conversions have been a point of frustration for you connect with us to see how we can help you.