Radical Tips for a Sales-Centric Culture

If you follow the data in your business you have a wealth of past consumer action data, expectations, and trends to build from. Any wise leader will lean towards blending new strategy with well-established operational health as the beacon forward to point to profitability. 

Recently I was interviewed by a private equity group looking for industry trend data on consumer behavior with small to midsize businesses. It's my hope that this excerpt helps you make some valuable and profitable decisions.  As a marketer during the literal creation of social media, the era of vlogging, and the ocean of SEO it's been my career passion to stay on top of the ways consumers are looking to connect with brands, the ways they prefer to make a purchase, and how businesses can weave tech into the customer journey. I am a researcher of why people do what they do and how they do it.  

You are running a business in a new time in space. An innovative space with a chance to make a real difference. Strong brands will thrive and they will do it in a few key ways. 

1. They will have purpose 

In highly competitive markets, your purpose is your key differentiator. What consumers get from you that they simply can't anywhere else is your marketing edge. Crafting your new hires, branding, content, and strategy around that niche is your ticket to dependable lead flow. Knowing and articulating your purpose takes brilliance and data. 

Expect to invest in content creation this year.  All businesses need to be on deck to play ball at communicating their contribution to solving endemic issues. I am looking at you, healthcare leaders. How well does your marketing team understand patient needs and behaviors post-pandemic?

2. They will be relevant 

To counter the lack of consumer trust in the digital market, search engines have updated their algorithms to favor relevance as quality for website content. Knowing what this means to your business and digital advertising will boost your sales conversions at the right times. 

Focus on the educational content copy that directly addresses what people are searching for on the internet that you provide as a business. When people talk on their phones, are you showing up in their feeds later as the answer to their problem?

3. They are not afraid to play 

Look at where your brand excelled in social media in 2022 and spend resources stretching into a new space this year. Continue to grow your leading edge on social platforms to create brand awareness and find more people on the internet. 

I will say it for the businesses in the back- your business is worth more when it has a big brand reach. Don't be afraid to play. 

4. They are building a freaking empire! 

The baseline of your brand should be completely focused on capturing and documenting educational content.  Be a thought leader in your industry and watch how you drive your competitors out of your markets. This content can be written, audio, or video but should be your digital empire for leads and sales. This is a critical key for organic sustainable growth. 

If you don't take this seriously, over time, your competition will surpass you online and gain the market. Don't miss your chance. This takes time, dedication, and a leader who knows how to put in the work. A leader who knows the technology to reach the consumer cycle. 

5. They hire heavy hitters  

Don't take a noddle to a sword fight. Surround yourself, your brand, and your business with intense, innovative, brilliant, honorable people and partners committed to profit, product, and building the empire. Build a marketing team or mindset that understands your customer journey and has a broad understanding of strategic scope.